Forged in the fells and mountains of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand.
Shaped by the rugged terrain and real athletes living within those hills, INOV8 build performance-driven footwear and gear that lets the body do what it’s built to do. The foot controls the shoe, not the other way round, unlocking true natural potential.
INOV8 is fearless yet grounded, committed to helping runners, hikers and gym athletes move faster and freer through the tough stuff, not around it. For more than 20 years its gear has connected athletes to the ground, elements and environment, allowing them to break records and new ground.
The brand continues to proudly call the Lake District its home, testing ground and design centre.