Founded in 2003, inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.

Operating in over 60 countries, the company designs high quality, innovative products for runners.

inov-8’s origins and footprints remain firmly etched into the muddy British fells but over the years it has optimized its products to meet the needs of the many terrains it has travelled.

From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, inov-8’s adventures have led them to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.

With this sharply in mind and driven by a desire to deliver athlete-centric innovation, the brand now offers a range architecture that caters for all terrains. Those who use inov-8’s products seek fearlessness, adventure and to discover their edge.

Now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, our future is packed with exciting possibilities.